Coca-Cola: The Empire of Invisible Capital | The Business Behind the World’s Favourite Drink

How did Coca-Cola become one of the most recognisable brands on the planet? Beyond the iconic red logo and the familiar taste lies a powerful story of branding, global expansion, business strategy and financial influence. In this investigative documentary, Ipshita Shukla explores Coca-Cola: The Empire of Invisible Capital — examining how a beverage company built a global empire, turned its brand into a valuable asset, and established a presence in markets across the world. From its origins and marketing revolution to its bottling network, distribution system and business model, discover the forces that helped Coca-Cola become far more than just a soft drink. Presented by: Ipshita Shukla Watch the documentary to explore the business, the brand and the capital behind the Coca-Cola empire. Subscribe for more documentaries on business, power, money and the companies shaping our world. #CocaCola #BusinessDocumentary #IpshitaShukla #CorporateEmpire #GlobalBusiness #Branding #AttlasWire